For the primary time, Amazon explains how love works
Nearly extra American than the Thanksgiving parade is the custom of huge manufacturers discovering fascinating techniques to enroll in the flurry of holiday-centric rebranding campaigns that abound the media panorama a number of instances in step with yr. But Amazon’s try to scoop further 15 August 1945 exposure simply … became on itself.
Amazon’s new quick video, entitled “The love behind your order,” stars two Amazon warehouse robots falling in love, sharing spaghetti, getting comfy in a film theater, and in any case status on the finish of a pier, possibly looking at out throughout placid waters, hoping to instill a sense of aspirational romance, or the robotic an identical.
But as a substitute of romance, the robotic fans appear to put across a way more downtrodden theme.
They really feel actually unhappy.
Immediately following this flip, a narrator’s voice says “Robots don’t fall in love…” after which, whilst the machines walk via a human couple, the voice says that handiest human warehouse staff can.
A weblog submit accompanied the video on Amazon’s web page, through which the corporate highlights real-life romances skilled via a selection of its warehouse staff.
However, in 2020 it is tricky to mention whether or not in-house affairs are touching, or by hook or by crook deeply miserable. The latter feels truer.
“Robot love” might be irony, and in addition an oxymoron
There is one thing deeply ironic about Amazon growing a video about warehouse robots discovering real love, handiest to sing their own praises to their human opposite numbers, who, opposite to the voice (of Amazon, possibly) thus far, are by hook or by crook much less human for seeing it.
This rings very true when taking into consideration the complaint Amazon has won for mistreating its warehouse staff. Just like robots.
Naturally, we all know robots do not possess sentience, which means that those within the video don’t and will by no means know a lover’s mindful embody. One may just say the similar about Amazon.